Hi, I am Dea.
Haven’t this recent times taught us how unpredictable this world really is?
With a Design Thinkers mindset, toolkit and many years of experience I am happy to enable your organization to adapt to constant change. To understand human needs, its transformation and create value through new business solutions.
Let’s shape this new times together.
I worked with
International Healthcare Company
Adapt a product to a different cultural setting
From research to prototype
We may face similar challenges in different European hospitals, still, our cultures differ. Just because a solution works in one country it does in another. Knowing that my client assigned us to discover the workflow and pain points around a common, though often undiagnosed and therefore untreated medical condition. In only 3 months we conducted user research in several german hospitals. Based on our research we prototyped an adaptation of the current solution for it to fit the german healthcare sector. This prototype could then be tested with the different stakeholders and turned into an MVP to conduct a long term test.
Here I supported with
User Research, Prototyping, Testing
E-Commerce Comparison Platform
Identify and create value for the user
5 day Design Sprint
Time does not stand still, neither does the internet. After 8 successful years in business, my client identified the need for a new and clearer value proposition, for b2c users as well as their b2b partners. Hence we conducted two 5 day Design Sprints. First of all, we interviewed users to discover their most pressing unmet needs, then we built a prototype we as a possible answer to that need. At the end of week 1, we tested it. The results of both sprints were incredible and proved right. Both, the update to the b2b as well as the b2c platform are currently being implemented. The design sprint weeks were also used internally as a starting point to increase the level of collaboration across different teams within the company. For this task, I used the Google Design Sprint as a basic methodology, with certain adjustments to my clients’ needs.
My contribution to this project
Workshop Design, Facilitation
SUMMO - SMS healthcare service
Optimizing nurse workflows in South Africa
From research to pilot project
How to improve the workflow of healthcare providers in the public sector where there is little money and even less time to adapt to change? Building on existing resources and behaviors we designed SUMMO, an SMS based communication service for nurses working in Mobile Clinics in rural areas of South Africa. The idea for the service was born out in a co-creation workshop with the nurses and my team from the HPI School of Design Thinking.
Here I took care of:
Pilot Project Lead, Prototyping, Service Design, Workshops, Storyboard, Logo, CI
International pharmaceutical and life sciences company
5 people- 5 countries - 5 weeks - 1 protoype
In-house 5 week think and do tank
How to get a chemical and pharmaceutical company into acting more user centred and to create tangilbe innovations in a short time span? You take five people, with five different backgrounds form five countries and give them five weeks and one technology, one Design Thinking coach and a support in prototype building. I had the pleasure to lead this team through this experience, introduce them new ways of thinking and working and help build prototypes. These prototypes were presented to a large audience in the company. The astonishment about what could be done in such a short period of time was huge.